Next cohort: June 15 to June 30. Only 25 spots per intake. 11 spots remaining.
12-Day Sales Challenge
New Customers.
Every Week.
On Purpose.

Stop waiting for customers.
Learn how to create them.

A 12-day challenge for entrepreneurs who are tired of depending on referrals, walk-ins and luck to grow. No big following needed. No agency. No guessing.

11 Spots remaining out of 25
14 people have already reserved their spot

Starts June 15. Live sessions included. Price does not change.

From hoping customers show up.
To knowing how to create them.

That is not a small shift. It is the difference between a business that grows and a business that waits.

Right now
Hope-based marketing
  • Waiting for referrals
  • Hoping for walk-ins
  • Posting and praying
  • Copying competitors
  • Paying influencers
  • Cutting prices to get sales
  • No plan. Just hope.
After 12 days
A real customer-creation strategy
  • Know exactly who your buyer is
  • Reach strangers on purpose
  • Content that pulls buyers in
  • A warm list you built yourself
  • DMs from people ready to buy
  • A strategy you run every month
  • No luck required

Your business depends on luck.
And you know it.

Think about where your last 10 customers came from. Most business owners answer the same way:

Every single one of those is random. You did not create any of them. They just happened. That works until it stops. When referrals slow down and foot traffic drops, you have nothing. Because you never built anything that works on its own.

And if someone visits your page right now and has never heard of you before — do they instantly understand what you do, who it is for, and why they should care? For most businesses, the answer is no. So strangers leave. And keep leaving. Every single day.

The real problem

You don't have a marketing problem.
You have a customer-creation problem.
You don't know how to create customers.
You only know how to receive them.

The 12-Day Sales Challenge teaches you the Social Sales Strategy — a practical approach to creating customers consistently, on purpose, every week, without needing luck, a big audience, or a marketing agency.

You don't need a large following to start. Targeted distribution puts your offer in front of strangers who match your buyer profile. You can begin with zero followers and still have real conversations with buyers before the challenge ends.

This is not a course you watch and forget. Every day has one task. You will be done in under two hours. Most participants fit it around work, a side business, or family. If you have ever thought "I don't have time for another program" — this was designed around that exact person.

"I'm not in Ghana — does this work for me?" Yes. The strategy works wherever people use social media to discover businesses. Ghana, Nigeria, the UK, Canada — it does not matter. What you build here works in any market where buyers scroll before they buy.

Not a course. A strategy you build and run yourself.

By Day 12 you will have built and tested every part of this. Not studied it. Done it. And if your product feels too complex to explain in one sentence — Day 1 will fix that before anything else starts.

What you build What it means for your business
A clear message Strangers instantly understand what you sell and who it is for. They stop scrolling past you.
Targeted distribution You reach people who have never heard of you before. On purpose. Every single week.
A warm audience list A growing list of people who have seen you and shown interest. Not cold. Not random.
Buyer-focused content Posts that make the right people say "this is exactly what I need" and come looking for you.
Real sales conversations DMs from people asking about your offer. Not followers. Buyers.
A repeatable strategy You run the same strategy next month. And the month after. Every time, more customers.
"My product is complicated. Can I really explain it in one post?" That is exactly why Day 1 exists. If you cannot say what you do in one sentence that a stranger instantly understands — buyers will keep leaving your page without buying. Day 1 fixes this first, before anything else. It is the single highest-leverage thing you will do in 12 days.
On showing up on video: The business owners getting the most DMs are the ones people can actually see. Your face is your brand. Buyers trust what they can look at. You do not have to be polished or perfect. You just have to show up. When people see you, they feel like they already know you — and people buy from people they know. If you really are not ready for camera yet, voice over slides and text content work too. But the goal is to get you on screen, because nothing builds trust faster.

What you will do every day. Exactly.

Every day has one page. One focus. One action you complete by 10pm. You will not be guessing what to do. The strategy behind each day is what makes it work — and you learn it when you open the page.

Setup Weekend — Jun 12 / 13 / 14
Pre-Work · Fri–Sun Jun 12–14
Set up your accounts, tools and budget before Day 1 starts.
The three platforms most people set up wrong. Get them right once and everything after moves faster.
Week 1 — Build the foundation
Day 1 · Mon Jun 15
The one thing that decides if a stranger buys or ignores you.
Most businesses get this wrong and never realise it is the reason people walk away.
Day 2 · Tue Jun 16
You create something today that works while you sleep.
No studio. No crew. Just your phone and what you already know.
Day 3 · Wed Jun 17
Today your offer goes in front of strangers for the first time.
Not randomly. Precisely. You choose who sees it and why.
Day 4 · Thu Jun 18
You already have warm buyers. You just do not know who they are yet.
Today you find them. This list is worth more than most marketing budgets.
Day 5 · Fri Jun 19
The content approach that turns observers into interested buyers.
When you get this right, comments and DMs follow without pushing.
Live Session · Sat Jun 20
Week 1 reviewed live with Kwabena. Your questions answered.
Fix anything before the second half starts.
Week 2 — Build trust and conversations
Day 6 · Mon Jun 22
The fastest trust-builder in any market. Most people skip it.
After today, strangers will believe what you say. Before today, they don't.
Day 7 · Tue Jun 23
The post that converts attention into real conversations.
Done right, this is the day DMs start arriving from people ready to buy.
Day 8 · Wed Jun 24
Why people buy from you specifically. Not your product. You.
The part of the strategy most coaches never teach. It compounds over time.
Day 9 · Thu Jun 25
You show buyers why what they have been trying is not working.
When they see it clearly, you become the obvious next step.
Day 10 · Fri Jun 26
Your distribution now reaches only people who already showed interest.
Less spend. Better buyers. This is where the strategy gets efficient.
Live Session · Sat Jun 27
Final live. Full strategy review. What comes next after Day 12.
The second checkpoint. Walk away with a plan, not just a challenge.
Close strong
Day 11 · Mon Jun 29
Remove the one thing stopping warm leads from buying.
Most businesses leave sales on the table every week because of this.
Day 12 · Tue Jun 30
You finish with your strongest content pinned and running.
Day 12 is not the end. It is day one of the strategy working on its own.

Photographers. Consultants. Florists. Lounge owners. 23 industries. Same strategy.

GHS 12,000+ in month one
Kofi Kuma Marfo
Marfo and Associates · Kumasi
2 weddings booked in 3 weeks
Beline Abena Tetteh
Ramzi Events · Event Planner
2 retainers from Instagram
Prince Botchway
HEAC Global · Accra
GHS 12,000+ added in month one

People would DM me, ask for our consulting rates, then disappear. I went from closing about 1 in 10 to 4 in 10. That change alone added over GHS 12,000 to our revenue the first month.

Kofi Kuma Marfo
Marfo and Associates · Kumasi
5 enquiries + 2 weddings in 3 weeks

My booking calendar was empty for months in between weddings. Within 3 weeks I had 5 new enquiries and booked 2 weddings. The clarity alone was worth more than everything I had tried before.

Beline Abena Tetteh
Event Planner · Ramzi Events
2 retainers from Instagram. First time ever.

We had never closed business from Instagram before. Ever. After repositioning how the right clients see our offer, I closed two retainers from Instagram in the first six weeks.

Prince Botchway
HEAC Global · Accra
Fully booked Q4 + corporate retainers

I went from 1 to 2 wedding bookings a month to a fully booked Q4 with corporate retainers added on top. I assumed posting photos was enough. It was not. El Floral has never been busier.

Maria Obiri Gonzalez
El Floral Flowers · Accra
3 clients who had been watching for a year

I closed three clients who told me they had been watching me for over a year and were just waiting for me to say something that clicked. The moment I changed my message, they reached out the same week.

Susan Ameyaw
Shemaya Ventures
2x foot traffic on quiet nights

I thought social media was just for posting drink specials. We doubled our Tuesday and Wednesday traffic in one month. People now come because they feel they already know us.

Kingsley Kumi
Toppers Lounge · Kwabenya

Eight resources inside the community.
Free. On the day you join.

Every person in this cohort gets all eight inside the private Skool community. No extra payment. No upsells.

🧠

The 3 Psychological Sales Triggers

The 3 core triggers responsible for GHS 600,000 to over GHS 1,000,000 in monthly revenue for students. The same ones used to generate GHS 3,000 to GHS 4,000 a week in sales.

🔐

7 Beliefs That Get Strangers To Buy Fast

The 7 invisible beliefs every stranger must hold before they hand you money — and the exact content sequence that installs all 7 in under 14 days.

📊

Carousels That Convert

Why a single carousel will outsell 30 reels — and the slide-by-slide structure that pulls buyers to your DMs without filming, editing, or showing your face.

🎯

14 Ad Types That Sell Anything

14 ad formats tested across 23 industries — story ads, result ads, before-and-after, founder confession, myth buster, trigger moment, and more.

🎬

Reel Video Templates That Get DMs

The structure that gets viewers to comment, save, share, and ask "how much?" Pick a template. Film. Post. Watch the DMs come in.

⚙️

Meta Ad Setup For Sales and Leads

The exact ad campaign setup that puts your offer in front of your buyer. Walked through click by click. No agency needed. Set up in 30 minutes.

💬

Selling In The DMs

The 5-message DM ladder that takes a curious stranger to paying client. First message. Qualifier. Objection handler. Follow-up. Close. Every script written for you.

🤖

AI Video Creation Playbook

How to create scroll-stopping content using AI — without showing your face, without expensive cameras, without hiring an editor. Under 10 minutes a day.

The bank said no.
Social media said yes.

Kwabena Okyire Appianing

The Sales Surgeon · Founder, Social Sales Strategy

A few years ago, a bank rejected me. I had a business I believed in but no way to sell it. I was posting every day. Going live. Doing everything people said to do. And I was barely making it.

Then I stopped listening to everyone and asked one question: what is the simplest way to get buyers to message me every week?

I tried things. Most failed. A few worked. I kept going until I found a strategy so boring and so repeatable that it almost feels like cheating. That strategy paid off a GHS 200,000 bank loan and grew my agency to GHS 300,000+ per month.

With less than 3,000 followers. With just $5 a day in distribution. No dancing. No posting every day. No going viral. No waiting for referrals.

It worked for photographers, restaurant owners, consultants, real estate agents, IT companies and wedding planners. 23 different industries. The 12-Day Sales Challenge is the fastest way to get that strategy working in your business — whether you are in Accra, Lagos, London, Toronto or anywhere else.

GHS 4M+ revenue in 9 months
<3,000 followers when it started
$5/day distribution budget
23 industries it has worked in

One payment. Twelve days.
Your own customer-creation strategy.

No upsells. No monthly fees. Pay once and build the strategy.

"Is this only for people who already sell online?" No. Most people who join this have never run a single piece of targeted distribution before. That is the point. You will learn it, set it up, and have it running in the first week.

GHS 650
Pay by card, bank transfer or MoMo.

Only 25 spots per cohort. Next cohort: June 15 to June 30.

Prefer to pay directly?
Bank Transfer — ABSA
Branch: Circle
Name: Kwabena Okyire Appianing
Account: 0411199878
Mobile Money
Name: Kwabena Okyire Appianing
Number: 0246 38 36 08
After paying, send a screenshot of your payment and your email address to hello@socialsalesstrategy.com. You will receive your access details within a few hours.